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Abstract. . .  appraisal of the TRUSTe program on these points at .375. Page 27 20 TRUSTe has taken first steps in providing access by requiring that companies provide individuals with the opportunity to correct or amend information maintained about them by a website. However, TRUSTe is looking forward to guidance from the FTC on the question of access. While we are grateful for the opportunity to participate in the FTCs Advisory Committee on Online Access and Security and want to make a meaningful contribution to the committee . . .
. . .  co-operative effort between Privacy Commissioners representing differ- ent jurisdictions and legislative frameworks, in an effort to advance online privacy initiatives at a global level. Methodology The Web seal project evaluated the three leading online privacy seals: BBBOnLine, TRUSTe and WebTrust. The review is detailed and quite complex. The project identified three key components for an effective online seal program: sufficient privacy principles to which participating Web sites must adhere; a sound method for resolving disputes . . .
. . .  data collection. The TRUSTe program in its implementation does require that data collection is carried out by fair and lawful means, and we therefore disagree with your assignment of a score of 0. We did not review the self assessment sheet as part of our assessment. At the time of our review, as now, such a document does not appear to be publicly available on TRUSTes Web site. We have contacted TRUSTe and asked for a copy of this document so we may more fully understand the privacy requirements of the TRUSTe trustmark. Requiring personal data to be relevant . . .
. . .  individuals with the opportunity to correct or amend information maintained about them by a website. However, TRUSTe is looking forward to guidance from the FTC on the question of access. While we are grateful for the opportunity to participate in the FTCs Advisory Committee on Online Access and Security and want to make a meaningful contribution to the committee . . .
. . .  of 1 for the Individual Participation Principle, Ms Bruening wrote: TRUSTes access requirement is based upon the Federal Trade Commission and Department of Commerces requirement for reasonable access as set forth in its Elements of Effective Self Regulation for Protection of Privacy . As you know, the issue of access has been the subject of significant debate, not only with the U.S. but also in the U.S. negotiations with the European Union as it worked toward a mutually acceptable safe harbor program. Because the best manner of implementation of this principle . . .
--3000,5,300,3161,64454

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Web Seals: A Review of Online Privacy Programs.PDF

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