Abstract: . . .  sensitivity and retailer personalization standard on loyalty. Privacy is defined in Webster to be the below: the quality of being apart from observation [of the retailer] and freedom [of the customer] from unauthorized intrusion [of the retailer] [100, p. 936]. In this study, however, customer privacy sensitivity, introduced in Chapter I, is defined below: Customer Privacy Sensitivity - sensitivity of the customer to his right to not share information with a Web retailer, that in turn uses the information to increasingly personalize . . .
. . .  consumers will require this guarantee in a privacy statement prior to sharing information, and that 51% will read the statement prior to sharing. Only 15% of consumers would be unwilling to share information whatsoever [20]. Though Bergeron states that personalization is expected by customers on the Web , and is not an option [6, p. 10-11], privacy sensitivity and trust are expected of the retailers too. 2.11 Gaps in Loyalty, Personalization and Privacy Literatu . . .
. . .  Only 15% of consumers would be unwilling to share information whatsoever [20]. Though Bergeron states that personalization is expected by customers on the Web , and is not an option [6, p. 10-11], privacy sensitivity and trust are expected of the retailers too. 2.11 Gaps in Loyalty, Personalization and Privacy Literatu . . .
. . .  be unwilling to share information whatsoever [20]. Though Bergeron states that personalization is expected by customers on the Web , and is not an option [6, p. 10-11], privacy sensitivity and trust are expected of the retailers too. 2.11 Gaps in Loyalty, Personalization and Privacy Literatu . . .
. . .  unwilling to share information whatsoever [20]. Though Bergeron states that personalization is expected by customers on the Web , and is not an option [6, p. 10-11], privacy sensitivity and trust are expected of the retailers too. 2.11 Gaps in Loyalty, Personalization and Privacy Literatu . . .
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