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Abstract: . . . that are on-line, by asset size. The purpose of including the Web sites of the 50 largest institutions was to include those Web sites that were likely to reach the largest number of consumers. The interagency survey identified characteristics that typify financial institutions and included questions related to the types of services these institutions offer on-line. Institutions with interactive Web . . . . . . Does the site inform consumers of any 15.8 17.6 16.6 opportunity to exercise choice about whether they (11.2-21.7) (12.4-24.3) (11.2-23.7) want to be contacted by the financial institution for marketing or other purposes? Page 29 24 Table 7b: Content of Privacy Disclosures by Information Collection and Interactive Capability, . . . . . . from neither information collection nor home page 2 2 Content of Disclosures for the 50 Largest Institutions - Overall Results The principles most frequently addressed by the 50 largest institutions in privacy disclosures were notice and secondary use (98 percent), followed by security (96 percent). With respect to the comprehensiveness of the privacy disclosures: 8 percent addressed . . . . . . marketing or other purposes? Page 29 24 Table 7b: Content of Privacy Disclosures by Information Collection and Interactive Capability, Estimated for All Web Sites with Disclosures (Continued) Choice Percent of All* (Confidence Interval) Percent That Collect Information (Confidence Interval) Percent of Interactive . . . . . . of Interactive (Confidence Interval) Q18: Can the consumer exercise this choice 38.0 41.4 47.5 on-line? (21.7-56.6) (23.7-60.3) (26.5-66.7) Q21: Does the site say consumers may exercise 18.2 19.0 18.2 choice about whether collected information will (13.4-24.2) (13.7-25.7) (12.8-25.4) be shared with third parties, other . . . . . . (12.4-24.3) (11.2-23.7) want to be contacted by the financial institution for marketing or other purposes? Page 29 24 Table 7b: Content of Privacy Disclosures by Information Collection and Interactive Capability, Estimated for All Web Sites with Disclosures (Continued) Choice Percent of All* (Confidence Interval) . . . . . . addressing both questions. E. Results for the 50 Largest Institutions This section presents the findings for the Web sites associated with the 50 largest institutions based on the same survey instrument used to analyze the 314 Web sites selected completely at random. A list of the largest insured institutions (by asset size as reported for December 31, 1998) 13 was . . . --3000,7,214,3515,64565
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